The conversation brokers should have with their clients

Just as no two people are the same, no two business owners are exactly the same. And, that pertains to many things, including how they’re feeling about the economy. Some are confident, while others are more guarded.

How they feel about their financial future can play a big role in the benefits they offer employees. And being perceptive to employer moods about the economy will serve you well in making recommendations that meet their needs.

Find out more about how their financial outlook affects the benefits employers offer, and get some simple tips for connecting with clients – whether they’re optimistic, cautious or somewhere in between. Check out my blog on Benefits Pro.