When the door opens, step through it

To some, it may seem like there’s never been a sales strategy without a social media component. To others, social media’s a bit of an unknown. The truth is it’s a doorway – another way to get out there and make connections with clients and prospects.

Is it the place to sell? In a word, no. But if you took that step through the door, what could you make happen? Be advised. When it comes to using social media as a marketing tool, there are some things you should do – and definitely some things you shouldn’t do. Where should you start and what are the possibilities?

Find out more about how to use social media, and why you can’t afford to snub it when you’re creating your marketing plans. Check out my blog on Benefits Pro.