Yep, that’s me and I’ve got the mug to prove it! And if that were all I gave you, would you really believe it? For all you know, I bought the mug myself and my kids really call me Mr. Bossy (that’s another blog).
This is how I feel sometimes when I’m reading retirement advisor bios and value propositions. Everybody has the buzzwords – independent, unbiased, fiduciary, monitoring, managing…and most of those words are crammed into a tool or worksheet to create a statement, slogan or motto.
It’s a start, but without more depth or visual illustrations of value, those words might as well be printed on a coffee mug.
Here are a few ideas on how you can differentiate and illustrate your value: Read more