◀ The Principal Blog

Posts tagged ‘value proposition’

Advisors: How can a value proposition help you land more clients?



One thing I really enjoy about my job? It’s talking to financial advisors about marketing. Recently, an advisor and I were discussing online marketing and he asked me to take a look at his website and LinkedIn profile. Well, his LinkedIn profile was pretty bare – a missed opportunity. His…

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“We’ll Figure it Out When We Get There” = Not the Best Plan



I’ve found there are a couple of things that can make nearly every adult cringe: Shopping during the holiday season, and Going to an amusement park with a large group during the heat of the summer. In the first scenario, you’re dealing with crowds of people, empty shelves and, for those that…

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