Posts tagged ‘tactics’

Advisors: Are Your Social Media Efforts Missing the Mark? Get a Strategy!



As a child, I grew up playing sports, card games and board games with my family, especially my father and brother. We were highly competitive and often wagered money (or chores) on the outcome of our matches, much to the chagrin of my mother. Like most people, I liked money and hated chores, so…

Read more

Goals + Target Market + Tactics + Measurement = Your New Marketing Plan



Last week we went over marketing plan goals and measurement. Now that you know what your goals are, and how to determine what success looks like, let’s start talking about your target market and marketing tactics. Target market: Take a look at your current book of business to help you figure out…

Read more