◀ The Principal Blog

Posts tagged ‘social media’

When the door opens, step through it



To some, it may seem like there’s never been a sales strategy without a social media component. To others, social media’s a bit of an unknown. The truth is it’s a doorway – another way to get out there and make connections with clients and prospects.

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The new must-have: A digital media estate plan



Not long ago, the important details and mementos of someone’s personal life were almost always in physical form. Photo albums compiled through the years. A collection of letters carefully kept. Maybe even a diary detailing a life’s celebrations and trials. Today, hard copies such as those are…

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