Recently, I had the opportunity to speak to Mr. Guess’s marketing classes at Waukee High School (go Warriors!). Specifically, Mr. Guess wanted me to spend some time discussing how we are using social media to promote Employee Stock Ownership Plans (ESOPs) and what we have learned from our early efforts.
We have used a variety of tools and techniques and our ESOP social media efforts are clearly a work in progress. Over the past 18 months, we have been blogging, tweeting and posting videos on YouTube. We have launched a new website to provide a convenient hub to share information about ESOPs.