◀ The Principal Blog

Posts tagged ‘Risk’

When Keeping up with the Joneses Brings You Down

Comparisons to the folks next door are rarely the path to smart decision making. That’s especially true when it comes to money. You may be amazed that given the choice, many people would select a payout that places them above others, even if it meant making less money overall. In a study…

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4 Ways to Evaluate the Performance of Alternatives

Alternatives are big—and getter bigger—among big-money institutional investors. However, despite the widely recognized diversification benefits of alternative investments, many individual investors have been reluctant to follow suit. I believe there are a few reasons behind investors’…

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