I frequently talk to advisors and financial professionals about the prospects they’re working. Their sales pipeline can range anywhere from 10-50 active deals they’re working routinely. Odds are some of those great opportunities are their competitor’s clients. That’s why I’d like to share some insights about how client segmentation can build a moat around your client base.
Let’s begin with client segmentation
I have yet to meet an advisor or advisor team who doesn’t struggle to manage service delivery and growth…and for that matter, their sanity. Segmentation helps you strategically analyze how you communicate to clients and how your service model applies, or doesn’t apply, to their needs. Most importantly, it’ll help you create efficiencies so you can put your energy toward new client opportunities. Read more