◀ The Principal Blog

Posts tagged ‘retirement’

LDI Déjà vu



Undoubtedly marking a high point in Tom Cruise’s storied career, I have selected one of his films to serve as a defined benefit (DB) metaphor for the second time in three blogs!   This time, it is the 2014 sci-fi thriller Edge of Tomorrow (confusingly released to video under a different name:…

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What do lawn mowers and retirement plans have in common?



It’s important to keep true objectives in mind when trying to figure out what people want and need. Most people don’t buy lawn mowers because they want lawn mowers. They buy lawn mowers because they want short grass. Short grass is their true objective. What does this have to do with…

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