Posts tagged ‘pipeline’

2 Easy Steps to Surf Your Pipeline Like a Pro

On a recent adventure to the North Shore of Oahu, a friend and I hopped on our beach cruisers to check out the surfing competition at Banzai Pipeline, known to the locals as simply “Pipeline.” Here, surfers test their fate at navigating the wild churning water while waiting for that perfect…

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Goals + Target Market + Tactics + Measurement = Your New Marketing Plan

Last week we went over marketing plan goals and measurement. Now that you know what your goals are, and how to determine what success looks like, let’s start talking about your target market and marketing tactics. Target market: Take a look at your current book of business to help you figure out…

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