Posts tagged ‘measurement’

Goals + Target Market + Tactics + Measurement = Your New Marketing Plan

Last week we went over marketing plan goals and measurement. Now that you know what your goals are, and how to determine what success looks like, let’s start talking about your target market and marketing tactics. Target market: Take a look at your current book of business to help you figure out…

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Your Marketing Plan: Setting Goals and Measuring Success

Several years ago, I was sitting in a finalist presentation for a plan sponsor and the key decision-maker made a comment that resonated with me, “If you document it and measure it, it will get done – if you don’t, it won’t.” How about that for a lead into a marketing plan series?…

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