◀ The Principal Blog

Posts tagged ‘marketing’

From dad to ski patrol (with financial services marketing in between), I’m here to help



My name is Randy Bachman. I go by many titles, including dad, husband, coach, teammate, boss, mentor, marketing guy and ski patrol to name a few. Like the game we played as kids, what do all of those have in common? The answer is, I’m passionate about helping people and have found my professional…

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What the Girl Scouts — and Several Boxes of Caramel deLites — Taught Me About Good Marketing



Okay, I admit it – this spring I couldn’t get enough Caramel deLite® cookies (also known as Samoas®).  I had a steady stream of them coming into my office for two months.  They were a delicious little break in my day, and with my newly installed personal Keurig®, it added a little…

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