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Posts tagged ‘marketing plan’

What the Girl Scouts — and Several Boxes of Caramel deLites — Taught Me About Good Marketing



Okay, I admit it – this spring I couldn’t get enough Caramel deLite® cookies (also known as Samoas®).  I had a steady stream of them coming into my office for two months.  They were a delicious little break in my day, and with my newly installed personal Keurig®, it added a little…

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Goals + Target Market + Tactics + Measurement = Your New Marketing Plan



Last week we went over marketing plan goals and measurement. Now that you know what your goals are, and how to determine what success looks like, let’s start talking about your target market and marketing tactics. Target market: Take a look at your current book of business to help you figure out…

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