Okay, I admit it – this spring I couldn’t get enough Caramel deLite® cookies (also known as Samoas®). I had a steady stream of them coming into my office for two months. They were a delicious little break in my day, and with my newly installed personal Keurig®, it added a little bit of a coffee shop feeling to my office.
One day, as I finished my daily dose of blogging, cookies and coffee, I found myself wondering how the Girl Scouts® of the USA had pulled me in, and how they continually pull me in year after year. There are several things they do well, but three items stood out to me that absolutely apply to your advisory practice. Read more