If your email inbox is overflowing with white papers, survey results, industry articles, and loads and loads of data, you’re not alone. (I could include statistics supporting this claim, but then I’d be contributing to the problem.)
Don’t get me wrong. Research is invaluable, helping businesses adapt and thrive in a fast-changing world; and without it we risk losing touch in a highly competitive landscape. But nobody knows your business like you do — or could apply your particular brand of business intelligence to the research intelligence coming across your desk.