Persuading small business owners to fill the void
Offering a competitive benefit package has proven to be an effective way to hire the best people and keep them as employees. But, according to the 2015 Principal Financial Group® Business Owner Survey, this approach isn’t resonating with many small business owners.
How to Build a Better Client Relationship
Everything we do requires a choice. Options are everywhere, and every day, we’re asking clients to pick one over another. But what drives a person’s financial decision making? Knowing more about human nature and motivation can help us communicate better and, over time, even create stronger…