I’m fortunate that my job allows me to travel around the country and talk with financial services professionals about how and why they should use social media. One of the questions I field the most is, “how much time will it take?”, but what you really want to know is: “is it worth my time?”
My response: “you’ll only get out of it, what you put into it.”
Social media is about interaction and conversation. It’s about creating and maintaining relationships. If you’re not a part of the conversation, how can you gain any value from it?
Maximize your time on social media
Social media can help you build your business, but to do so efficiently, you need to take a strategic, targeted approach. Here’s how: