◀ The Principal Blog

HZ1885B

Where’s the Beef?



I recently read a news blurb. Apparently, this past January was the 30 year anniversary of the burger chain commercial where the little old lady asked “Where’s the beef?”. I was reminded of this expression this week in a phone call with our marketing people. As a value-added service, our…

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HZ1226Twitter

Why Twitter is My #1 News Source and How to Make it Yours!



How many of you still read printed newspapers? They’re a thing of the past for me, but I remember reading The Des Moines Register not that long ago. As the media relations manager of a hospital I’d start my day by reading (OK, skimming) the Register, looking for stories – or angles to pitch…

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