◀ The Principal Blog

Going up! Smart elevators and real estate value



As mentioned in my first blog post regarding Smart Buildings, and in our Smart Building Strategy, Principal Real Estate Investors uses a very deliberate and thorough evaluation process to identify and deploy proven smart building technologies in our real estate assets. We incorporate feedback from…

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Broccoli and ETFs



Preferences are a hard thing to change. President George H.W. Bush famously banned broccoli from Air Force One noting, “I do not like broccoli and I haven’t liked it since I was a little kid and my mother made me eat it. And I’m President of the United States, and I’m not going to eat any…

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