◀ The Principal Blog

Keeping baby boomers on your radar



We spend a lot of time considering how to appeal to up-and-coming millennials, whether they’re employees or business owners. But have we lost sight of the other generations?

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Views from the CIO: Out of the Shadows – Systematic Solutions



On March 22, Principal launched two new ETFs on the NASDAQ (see image). My Global Systematic Solutions team is responsible for managing the U.S. Price Setters Index ETF (PSET) and U.S. Shareholder Yield Index ETF (PY), the first two ‘smart beta’ (or ‘strategic beta’) funds on the…

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