◀ The Principal Blog

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Earth Day Reflections – 5 Lessons for Sustainability in Real Estate

Happy Earth Day! This Friday is the 46th Annual Earth Day, and it offers an opportune moment to reflect, celebrate, and recommit efforts related to environmental issues. I hope each of you are taking time to participate in local Earth Day activities, consider the environment, or just get outdoors.…

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The Rational vs. Irrational Investor

On occasion, we all make questionable decisions and reach incorrect assumptions. Often, this is due to cognitive biases—built-in tendencies that we all share. Many social psychologists believe cognitive biases help us process information more efficiently. But in some situations, these biases can…

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