◀ The Principal Blog

Posts from the ‘Value Add’ category

Financial Advisors, Where are you on Social Media Adoption?



If there’s one thing you need to know about me, it’s that I’m passionate about social media and, specifically, about using it to market your business. I believe social media offers a lot of opportunities for minimal time and cost. So, I’m often perplexed when I hear that financial…

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The Rational vs. Irrational Investor



On occasion, we all make questionable decisions and reach incorrect assumptions. Often, this is due to cognitive biases—built-in tendencies that we all share. Many social psychologists believe cognitive biases help us process information more efficiently. But in some situations, these biases can…

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