◀ The Principal Blog

Posts by Jon Ferchen - Managing Communications Strategist, Principal Financial Group

A Rapper Reveals the Value of Stepping Out of my Comfort Zone — The Same Applies to You and Social Media



My wife and I recently took our son to see Macklemore…you know, the rapper. Never in a million years did I think I would listen to rap music for more than 5 seconds — let alone 3 hours, but we decided to surprise him for his birthday. I regretted the decision the moment we walked into the…

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#Advisors: Build Your Social Media Footprint Now or Get Left Behind



Do you remember when email became widely available? I do, like it was yesterday. I had just started my first job at an advertising/public relations firm. And even though email was completely unknown to me, I remember thinking it was cool. Email was efficient and timely, secure and cost-effective.…

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