◀ The Principal Blog

Posts by Jon Ferchen - Managing Communications Strategist, Principal Financial Group

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Why Twitter is My #1 News Source and How to Make it Yours!



How many of you still read printed newspapers? They’re a thing of the past for me, but I remember reading The Des Moines Register not that long ago. As the media relations manager of a hospital I’d start my day by reading (OK, skimming) the Register, looking for stories – or angles to pitch…

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Advisors, Got 20 Minutes to Generate New Assets?



We’ve all got “that friend” who’s always the first to buy into new technology, right? My friend, Jane, purchased an iPhone in 2007, shortly after it came out. Every time we’d get together, she’d tell me how cool it was or how easy it was to use (she even demoed an early app – a light…

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