◀ The Principal Blog

Posts by Jon Ferchen - Managing Communications Strategist, Principal Financial Group

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Best Practices for Using LinkedIn (Part 1 of 3)



My family and friends will all tell you that I hate to lose. Winning means everything to me, but I struggle to win at times because I’m not the smartest guy, fastest guy or most talented guy. I learned early on that I if I wanted to win – or at least compete – I had to out-work or out-smart…

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LinkedIn Is More Than Just a Social Media Tool For Some



If there’s one thing I love about my job, it’s that I’m always learning. Because social media is an ever-changing, ever-evolving world, I’m constantly hearing about 1) new social networks; 2) new functionality; and 3) new ways advisors and small business owners are leveraging social media.…

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