◀ The Principal Blog

Posts by Jon Ferchen - Managing Communications Strategist, Principal Financial Group

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LinkedIn Is More Than Just a Social Media Tool For Some



If there’s one thing I love about my job, it’s that I’m always learning. Because social media is an ever-changing, ever-evolving world, I’m constantly hearing about 1) new social networks; 2) new functionality; and 3) new ways advisors and small business owners are leveraging social media.…

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Use Social Media to Get Warm Leads (Video)



I’m often asked how financial professionals can meet new people and expand business opportunities via social media – especially using LinkedIn. To start, make sure your LinkedIn profile is up to date and you’re set to make a good first impression. Next, check out this quick video where I show…

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