◀ The Principal Blog

The new must-have: A digital media estate plan



Not long ago, the important details and mementos of someone’s personal life were almost always in physical form. Photo albums compiled through the years. A collection of letters carefully kept. Maybe even a diary detailing a life’s celebrations and trials. Today, hard copies such as those are…

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The Rational vs. Irrational Investor



On occasion, we all make questionable decisions and reach incorrect assumptions. Often, this is due to cognitive biases—built-in tendencies that we all share. Many social psychologists believe cognitive biases help us process information more efficiently. But in some situations, these biases can…

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