◀ The Principal Blog

What do lawn mowers and retirement plans have in common?



It’s important to keep true objectives in mind when trying to figure out what people want and need. Most people don’t buy lawn mowers because they want lawn mowers. They buy lawn mowers because they want short grass. Short grass is their true objective. What does this have to do with…

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Clean It Up



My youngest daughter just graduated college and my wife and I decided it’s time to sell the house. What a project that has turned into!  That’s a lot of cleaning up.  Eighteen years of accumulated clutter.  It’s all stuff that my wife or I would look at today and want to keep; but facing…

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