◀ The Principal Blog

Posts by Dan Houston, President – Retirement, Insurance & Financial Services, the Principal Financial Group

Would You Rather?



With school starting back up, I was reminded of a popular book at my granddaughter’s elementary school called Would You Rather. One kid poses the questions – the others pick between two choices that are similarly humiliating, nauseating or painful. Would you rather lose your swimsuit on the…

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The Upside of Aging (Part 3): Funding a Retirement that Could Last 40 Years



Retirement has changed. It’s no longer seen as the beginning of old age, but rather, the start of a new phase. It’s become a time for new studies and passions. A time to be active and engaged, and to make positive contributions to society. This may be the first time in history where someone…

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