Millennial business owners are changing the game

Millennials have become a vital force in the world of small business. More so than older generations, millennials are confident and optimistic about their business financials for the upcoming year. And for the companies they run, that has a positive impact enterprise-wide, including in hiring practices, recruiting initiatives and employee benefits.

According to The Principal Financial Well-Being IndexSM: Business Owners, millennials are driving new workplace trends by embracing innovative ideas. In fact, they’re changing the game entirely.

But what’s the connection to you and how you work with clients? It’s all about being in touch with evolving generational trends, and understanding how millennial business owner confidence affects the way they do business, how they face business challenges and when they turn to you for the service and expertise they need.

To learn more about how millennial business owners are transforming the business landscape, check out my blog on BenefitsPro.