The Tablet Boom

Few business tools have gained so much popularity, so quickly, as the tablet. In fact, the use of devices like iPads, Androids, and Windows tablets among financial professionals has nearly tripled since 2010. And that number is predicted to keep rising, according to the Financial Planning magazine 2012 Tech Survey.

It’s no wonder. Tablets can help financial professionals provide better service to clients, widen their reach and deepen relationships.

Not so long ago, most investors were content to wait for their quarterly portfolio report in the mail. Today, investors and everyone else expect instant access to real-time information. To meet this demand, many investment firms have created proprietary tablet apps.

This kind of at-your-fingertips information can help financial professionals illustrate tactical changes in a portfolio, make portfolio adjustments during a client meeting, or highlight specific statistical data to address client needs and concerns.

Access to information isn’t all today’s investors expect. They also want easy access to their financial professionals. Tablets can help make that happen.

Video conferencing tools like WebEx, GoToMeeting, Skype, and FaceTime help financial professionals easily connect with clients. And when financial professionals do travel — either for work or for pleasure (sorry, no rest for the weary) — tablets can help them keep in touch with clients.

In today’s increasingly “want it now” world, clients simply expect better and faster access to information. Thanks to tablets, financial professionals can meet those expectations — while also building their businesses.

One last word to the wise: financial professionals should check with their firm’s compliance and IT departments to be sure all tech practices are in line with policy.

Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc.

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